The Starting Point
Jonathan had owned his interior design firm for eight years, building it from the ground up as a solopreneur with a combination of creative genius and grit. While he had achieved considerable success—his firm was featured in Architectural Digest, Vogue, and many other notable publications—he found himself at the limits of his own capacity.
While he had a back-office support person to assist with operations, Jonathan was still used to doing nearly everything himself: managing client orders, samples, and design work, while also making critical business decisions.
The systems and structure to support growth simply weren’t in place, and Jonathan found himself operating in a constant state of chaos.
Transformation
Jonathan’s journey was one of profound personal evolution. Through PurposeBuilt coaching, he:
- Learned to ask for help: Jonathan recognized the limits of working solo and embraced the importance of building a team he could trust.
- Introduced structure: Where there was once free rein and no boundaries, Jonathan implemented systems for client management, project execution, and team operations.
- Aligned his team with his vision: By clarifying roles, responsibilities, and aligning the team with the company’s Vision, Mission, and Values, Jonathan created a culture of shared purpose.
- Prioritized sustainable growth: With structured hiring and firing guidance, employee compensation decisions, and Momentum goal tracking, Jonathan established a foundation for scalable growth.
As Jonathan invested in his own growth—shifting from chaos to clarity—his business mirrored that evolution. With the right people in the right positions and systems in place, the firm experienced unprecedented success, seeing revenues climb by more than 50% in a single year.
Reflection
Reflecting on this transformation, Jonathan shared:
Back to all Case Studies“The moment I stopped trying to do it all myself and focused on my own growth, everything changed. Structure wasn’t the enemy—it became the foundation for our creativity and success. I’ve never felt clearer or more capable, and the business has never been stronger.”