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Case Study

Navigating Leadership, Values, and a Purposeful Exit


Chief Brand Officer
Leading Fitness Brand
Fitness Industry

Starting Point

Matt was one of the earliest employees at a globally recognized fitness organization, helping build it from a niche concept into a worldwide movement.

When the founder exited, Matt stepped into the spotlight as the face of the brand, ensuring the culture and mission of the organization remained on track.

After the company was acquired, Matt began to question his continued alignment with the vision and mission. The values that had driven the brand’s success felt increasingly at odds with the direction of the leadership team.

Although frustrated, Matt felt torn—his deep connection to the brand he had helped build made leaving seem impossible, yet staying meant compromising his vision and morals.

We worked with Matt to define a clear path forward. Together, we crafted a strategy for a win-win exit, ensuring his contributions were recognized and his long-term efforts rewarded. The process included negotiating a package that reflected his value while positioning the company for continued success.

Transformation

Matt successfully navigated his exit, securing a deal that honored his impact on the business and allowed him to step into the next chapter of his career with confidence. His leadership during the transition ensured the organization was set up for growth, while he moved forward with clarity, purpose, and the resources to explore new opportunities.

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