Meet the PurposeBuilt Team | Expert Executive Coaches Dedicated to Growth

Committed to Mastery.

In an industry where many coaches excel at marketing themselves but fall short on delivering real impact, we take a different approach. At PurposeBuilt, we are coaches first—dedicated to mastering our craft, deepening our expertise, and creating meaningful transformation for our clients.

Meet the Team

Marina Suholutsky Founder of PurposeBuilt

Marina Suholutsky Owner & Lead Coach

When I finally earned that coveted promotion to executive at IBM, the moment I had worked so hard for, I asked myself a simple yet profound question:

“Why am I still here?”

I meant it both literally and on a deeper, existential level.

After 12 years in corporate, leading a $200M revenue stream and managing a $10M team, by all traditional measures, I was succeeding.

I loved my team. I loved what we were building. But something was missing.

I wasn’t fulfilled. I wasn’t inspired. I was running on the hamster wheel of success, chasing happiness that never quite arrived.

It took a cross-country move, deep soul-searching, and choosing not to take that big promotion to find what I was truly meant to do.

Fast Forward to Today

Now, my team and I work with high-achievers to help them find clarity, purpose, and alignment—without spending years searching for it, like I did.

Whether you’re leading a business that isn’t fulfilling anymore, grinding it out in corporate, or simply feeling the pull for something more, we’re here to help.

PurposeBuilt Purpose Coach specializing in Intrinsic Drivers Values and Biohacking Rich Kunz

Rich Kunz Intrinsic Drivers & Biohacking

Rich comes to us with some serious street cred. His corporate career spanned over 25 years in sales and leadership, most notably as Market Director for a Fortune 200 company for eight impactful years. In this role, he led a team of over 300 sales professionals and emerging leaders, developed sales and leadership programs, surpassed sales targets, and transformed a last-place team into a nationally recognized Top 10 organization.

With his corporate ambitions fulfilled, Rich embraced a new challenge by launching his own coaching practice. He has earned an ICF-accredited credential through The Human Potential Institute, Chartered Leadership Fellow (CLF) designation from The American College, and studied with industry leaders like John Maxwell.

Rich now focuses on maximizing human potential through a multifaceted approach—including mental resilience, biohacking, and mindfulness techniques.

A lifelong learner, Rich continues to explore human development, personal growth, and holistic excellence in mind, body, and spirit. Guided by his purpose statement, “I relentlessly balance abundance in service of individual sovereignty,” Rich delivers a transformative experience in leadership and personal excellence.

PurposeBuilt Coach specializing in Intrinsic Drivers Crystal Jeffs Values Coach

Crystal Jeffs Intrinsic Drivers

Crystal spent over a decade in advertising and corporate leadership, driving high-impact teams and solving complex business challenges with a human-first approach.

Now, as a coach, she helps entrepreneurs unlock their potential by focusing on inner transformation—because true success starts from within.

Coaching since 2019, Crystal has worked with AIGA NY, First Round Fast Track, IBM Coaching Circles, and the Webster University alumni network. She is currently advancing her expertise by pursuing her ICF PCC credential, further deepening her commitment to impactful, values-driven coaching.

PurposeBuilt Coach specializing in Intrinsic Drivers Values and Belief O.S. Mark Buschenfeldt

Mark Buschenfeldt Intrinsic Drivers & Belief O.S.

With over 15 years of experience building, growing, and leading operations across startups, mid-sized companies, and large enterprises, Mark has spent his career solving complex challenges and unlocking potential.

Over time, his focus evolved—from scaling businesses to understanding the human behaviors that drive them.

Today, he applies that same deep-dive approach to human performance, helping individuals and teams break through barriers, cultivate resilience, and create meaningful, lasting change.

His passion lies in guiding high performers through transformational shifts, aligning mindset and behavior with their goals to achieve sustainable success. By blending strategic leadership with behavioral insights, Mark supports others in navigating growth, change, and high-stakes decision-making—not just in business, but in every facet of life.

Mark is currently training with Naropa University in their Clinical Mental Health Counseling master’s program, further deepening his understanding of the human experience through a contemplative, trauma-informed lens.

PurposeBuilt Purpose Coach specializing in Intrinsic Drivers Values and Belief O.S. Ethan Gutterman

Ethan Gutterman Intrinsic Drivers, Belief O.S., Purpose

Ethan has been a PurposeBuilt coach for a year and a half. He is passionate about creating safe spaces for people to connect with themselves and guides clients through transformative processes that promote growth and self-discovery.

He has worked to expand global mental health initiatives and has supported community development projects through organizations such as the Global Livingston Institute, BuildStrong Academy, and Housing Colorado. In addition, he has deeply studied consciousness through various methodologies. His background in community development, sociology, and inner mapping has shaped his ability to foster environments centered on self-discovery, heart-centered connection, and purpose-driven exploration.

Ethan believes in PurposeBuilt’s vision, which empowers individuals with the tools to create meaningful change and build a future that feels both inspiring and aligned. He is dedicated to helping others find clarity and purpose, aligning their inner values with their outward actions.

Who We Are

Committed to Mastery.

Meet the Team