When people know why they’re doing what they’re doing, and how it supports their individual goals, decision-making becomes simple and collaboration flows naturally. In this way, Why serves as the litmus test of culture and operations. It becomes your best efficiency tool—and the foundation upon which everything else is built.
Vision + Mission
Purpose at Work
When properly implemented, Purpose:
If you’re the kind of person who wants to drive purposeful transformation or create a new purpose-driven business: we are so excited to work with you.
How we started
When I hit the 10-year mark in the corporate world, I asked myself a simple question:
‘Why do I still do what I do?’
The first part of my career spanned product, business, and brand development. The common thread running across all three skillsets was Strategy: holding a macro-level perspective, knowing what I was working towards, and why.
Yet that wasn’t really my ‘why.’
My real answer? My team.
I realized that it wasn’t until I started managing people that I found what I really loved. Within a Fortune 50 company, I set out to build a team on the understanding that each individual has something that drives them to be there–something they love, that they can bring into their 60+ hour a week day job.
From that point on, I made it my mission to build teams one individual at a time. I interviewed people based on what made them happy, not what their resumes told me they were good at.
Empowering people to contribute and create from a place of authenticity—that’s what lights me up. With that knowledge, I’ve delved deeply into the study of human behavior. I learn new information daily on how people ‘work’—how we process information, what really drives decision-making, what makes us ‘tick’.
This inspiration led to the creation of PurposeBuilt.