our why

We believe in the moment that personal + professional inspiration align.

This is when magic happens.

When people know why they’re doing what they’re doing, and how it supports their individual goals, decision-making becomes simple and collaboration flows naturally. In this way, Why serves as the litmus test of culture and operations. It becomes your best efficiency tooland the foundation upon which everything else is built.


Vision + Mission

We envision a world in which every individual lives and works from a place of truth and inspiration.

We believe that in order to change the world, you have to change your world. We exist to help people do both.

...and being super easy to work with.

Purpose at Work

Let Purpose become the DNA that drives your decision-making and see what happens.

When properly implemented, Purpose:

  • Bonds and empowers teams to run themselves. The trick is to funnel Purpose through to every part of your organization—from the C-suite to Product to Sales to Marketing—and especially to lesser-seen functions like Finance and HR.
  • Saves time and money by minimizing side projects spun up to ‘meet requirements’ rather than driving towards mission, and therefore eliminates hours of unnecessary discussion.
  • Creates a sense of psychological safety (plainspeak: trust) when every team member can directly tie work to what really matters to them personally, and understands how that contributes to the company’s reason for being.

If you’re the kind of person who wants to drive purposeful transformation or create a new purpose-driven business: we are so excited to work with you. 

How we started

Founder’s Story

PurposeBuilt Founder Marina Suholutsky

When I hit the 10-year mark in the corporate world, I asked myself a simple question:

‘Why do I still do what I do?’

The first part of my career spanned product, business, and brand development. The common thread running across all three skillsets was Strategy: holding a macro-level perspective, knowing what I was working towards, and why.

Yet that wasn’t really my ‘why.’

My real answer? My team.

I realized that it wasn’t until I started managing people that I found what I really loved. Within a Fortune 50 company, I set out to build a team on the understanding that each individual has something that drives them to be there–something they love, that they can bring into their 60+ hour a week day job.

From that point on, I made it my mission to build teams one individual at a time. I interviewed people based on what made them happy, not what their resumes told me they were good at.

Empowering people to contribute and create from a place of authenticity—that’s what lights me up. With that knowledge, I’ve delved deeply into the study of human behavior. I learn new information daily on how people ‘work’—how we process information, what really drives decision-making, what makes us ‘tick’.

This inspiration led to the creation of PurposeBuilt.

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Build from a place of Purpose

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