About Us
In an industry where many coaches excel at marketing themselves but fall short on delivering real impact, we take a different approach. At PurposeBuilt, we are coaches first—dedicated to mastering our craft, deepening our expertise, and creating meaningful transformation for our clients.
Who We Are
Marina Suholutsky Owner & Lead Coach When I finally earned that coveted promotion to executive at IBM, the moment I had worked so hard for, I asked myself a simple yet profound question:
“Why am I still here?”
I meant it both literally and on a deeper, existential level.
After 12 years in corporate, leading a $200M revenue stream and managing a $10M team, by all traditional measures, I was succeeding.
I loved my team. I loved what we were building. But something was missing.
I wasn’t fulfilled. I wasn’t inspired. I was running on the hamster wheel of success, chasing happiness that never quite arrived.
It took a cross-country move, deep soul-searching, and choosing not to take that big promotion to find what I was truly meant to do.
Now, my team and I work with high-achievers to help them find clarity, purpose, and alignment—without spending years searching for it, like I did.
Whether you’re leading a business that isn’t fulfilling anymore, grinding it out in corporate, or simply feeling the pull for something more, we’re here to help.
Rich Kunz Intrinsic Drivers & Biohacking With an accomplished career spanning over 25 years in sales and leadership, Rich Kunz is a seasoned expert specializing in nurturing individual talents and fostering organizational growth.
Before establishing his own coaching practice, Rich served as Market Director for a Fortune 200 company for eight impactful years. In this role, he led a dynamic team of over 300 sales professionals and emerging leaders, developed sales and leadership programs, surpassed sales targets, and transformed a last-place team into a nationally recognized Top 10 organization.
Rich’s commitment to professional development is evident in his Chartered Leadership Fellow (CLF) designation from The American College. Additionally, he has expanded his leadership expertise through comprehensive programs from industry leaders like John Maxwell and other reputable leadership educators.
With his corporate ambitions fulfilled, Rich embraced a new challenge by launching his own coaching practice. Having earned an ICF-accredited credential through The Human Potential Institute, Rich focuses his practice on maximizing human potential through a multifaceted approach—including mental resilience, biohacking, and mindfulness techniques.
A lifelong learner, Rich continues to explore human development, personal growth, and holistic excellence in mind, body, and spirit. Guided by his purpose statement, “I relentlessly balance abundance in service of individual sovereignty,” Rich Kunz doesn’t just offer coaching—he delivers a transformative experience in leadership and personal excellence.
Crystal Jeffs Intrinsic Drivers Crystal spent over a decade in advertising and corporate leadership, driving high-impact teams and solving complex business challenges with a human-first approach.
Now, as a coach, she helps entrepreneurs unlock their potential by focusing on inner transformation—because true success starts from within.
Coaching since 2019, Crystal has worked with AIGA NY, First Round Fast Track, IBM Coaching Circles, and the Webster University alumni network. She is currently advancing her expertise by pursuing her ICF PCC credential, further deepening her commitment to impactful, values-driven coaching.
Mark Buschenfeldt Intrinsic Drivers & Belief O.S. With over 15 years of experience building, growing, and leading operations across startups, mid-sized companies, and large enterprises, I’ve spent my career solving complex challenges and unlocking potential.
But over time, my focus has shifted—from scaling businesses to understanding the behaviors that drive them.
Now, I apply the same deep-dive approach to human performance, helping individuals and teams break through barriers, cultivate resilience, and create meaningful, lasting change. My passion lies in guiding high performers through transformational shifts, aligning mindset and behavior with their goals to achieve sustainable success.
By blending strategic leadership with behavioral insights, I help people navigate growth, change, and high-stakes decision-making—not just in business, but in every facet of life.
Ethan Gutterman Intrinsic Drivers Ethan has been a PurposeBuilt coach for a year and a half. He is passionate about creating safe spaces for people to connect with themselves and guides clients through transformative processes that promote growth and self-discovery.
He has worked to expand global mental health initiatives and has supported community development projects through organizations such as the Global Livingston Institute, BuildStrong Academy, and Housing Colorado. In addition, he has deeply studied consciousness through various methodologies. His background in community development, sociology, and inner mapping has shaped his ability to foster environments centered on self-discovery, heart-centered connection, and purpose-driven exploration.
Ethan believes in PurposeBuilt’s vision, which empowers individuals with the tools to create meaningful change and build a future that feels both inspiring and aligned. He is dedicated to helping others find clarity and purpose, aligning their inner values with their outward actions.